How YouTubers Can Use Merchandising To Expand Their Reach And Earn Money


YouTube videos are one of the most widely consumed forms of media today. If you have a popular YouTube channel, there are several ways in which you can monetize it. Merchandising is one such way that can not only generate a good amount of revenue but also create a strong offline presence for your brand when your fans wear or carry your products in public.

Successfully monetizing using merchandise doesn’t come without its own challenges though. Inventory, order management, logistics and customer care can take up a significant amount of your time. Here’s where Paintcollar comes in. We enable you to set up a merchandise store in a few short steps and at zero cost while also handling all product fulfillment and customer care. This leaves you free to focus on what you do best – creating awesome content that your fans love. Here’s how:

1. Head Over To

youtube final landing page smallThis will give you a petty good overview of how it works before we get into the details. Once you’ve had a quick look at it, click on the big red Get Started button.

2. Sign Up

You will be asked whether you want to join Paintcollar as an Artist or as a Customer.

1 page 1Select “As An Artist”.

what-kind-of-artistSelect “YouTube Channel”.

what-you-getPaintcollar is absolutely free to use. You can start selling products within 5 minutes, decide your own profit margins for every product sold and retain all copyrights to the designs you upload.In short, Paintcollar gives you complete creative and financial freedom.

Fill up the details, check the box agreeing to terms and conditions and click Sign up. Your store will be available at so choose this carefully.

3. Activate Your Account

activation email
After you see this message, head over to your registered email and open up the activation email we send you. The subject line will be “Please Activate Your Paintcollar Account”. Click the “Activate your account” link or copy paste the URL given in your browser.

4. Complete Your Profile

Welcome to the Paintcollar Dashboard! This is where you can manage your account, keep a track of sales and access the help section.


Edit profile

The details you enter here will reflect on your storefront. Make sure you add a profile picture which will help your customers identify you. Your phone number is required so that our team can reach you for support and suggestions.

Social Media Links

Connect your social media accounts to your Paintcollar store.

Payment details

Here’s where you enter your payment details so that we can transfer your payments to you every month.

Buy Designs

If you do not have designs of your own, you can purchase them from a Paintcollar certified artist for a cost of Rs 3,000 per design. You will have to give us a design brief and submit your enquiry. Someone from our team will get in touch with you to connect you to the designer.

5. The Creation Engine

This is the tool you will use to upload designs and render them into product images. These products will then go live on your store. Have a look at this short video that explains the entire process.

Once you get started, here is an example of what your storefront will look like –


6. Pricing

base pricing formulaEvery product has a Base Price which covers Paintcollar’s cost of manufacturing, packaging and delivering the product to your customer. Over this you add your own profit margin. The final Retail Price = Base Price + Your Margin + Taxes.

7. Product Fulfillment


When a customer places an order for your product, Paintcollar custom prints it and delivers it while you get notified by email. Your Sales History, which can be found in the Dashboard, is also updated. For orders online transaction, you are notified immediately while for Cash On Delivery orders, you are notified after the product has been delivered and the customer has paid for it.

Once a month, Paintcollar transfers your profits into your account according to the information you entered in the Payment Details section of the Dashboard.

8. Reaching Out To Your Fans

The best way for you to tell your fans about your merchandise and maximise sales is regularly feature it prominently in your videos. Remember to speak about your merchandise at the end of your video and clearly tell people where they can find it. To do this you can order your own products. Apparels typically take 7-8 days to reach you while other products will take 4-5 days. Keep this in mind and order your products well before the day of your scheduled video shoot. You will essentially be buying them at base price since the profit margin will come back to you.

You can display the URL of your Paintcollar storefront in the video while you’re speaking about it. Always use YouTube annotations to send viewers to your store. Also make sure you include the link in your video description. Have a look at how Being Indian does this in the video below.

You can find many more great tips to market your merchandise here.

9. Paintcollar Assistance

Our team is always ready to help you out in case you face any difficulties. You can reach us at or give us a call at +91 22 4120 0466 between 10:30 am – 8 pm from Monday to Saturday.

What are you waiting for?




3 Comment

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