How To Market Your Exclusive Merchandise Store

PNP blog post

If you have just set up your exclusive merchandise store powered by Paintcollar, it’s now time to start telling your audience about it. Here are a few simple and proven strategies to direct traffic to your store and get more sales. The key is consistency. So if you regularly apply these tactics, you will start seeing merchandise sales shoot up in no time!

1. Feature Merchandise Within Your Video Content

The content that you create is what fans love you for so the best way to tell them about your merchandise is to feature it in all new content that you put out. This is really easy to do if you have a lot of video content. Wear your own T-shirt, take a sip from your own coffee mug or flaunt your phone with a cool case. Make sure you clearly tell viewers where they can get your products by talking about them and displaying the link.

For YouTube videos:
If your video is on YouTube, always include annotations over the featured product that viewers can click to directly go to your store. Also include the link in the video description. Make sure you prominently display the link to your store in your video.

To link annotations to your merchandise store, first there are a few essential steps you will have to take. Here’s what you have to do:

  1. Turn on tools to link to external sites
  2. Link to your website from your videos

Here’s a great example of how Being Indian did this:

Another option is using cards in an end slate. You won’t be able to use annotations if you have an end slate though. Here’s a good example of using end slates:

For Facebook videos:
Facebook videos do not support annotations but you can still showcase merchandise quite effectively. Make sure you clearly display the link to your store and talk about the merchandise in the video. Always include the link in the video description and tell viewers where to find it.

Making short Facebook videos for your merchandise is a great idea since it will come up in your fans’ newsfeeds as they scroll through.

Q: I do not have a physical product with me to feature in my video right now! What do I do?

Don’t worry! You can take a screenshot of the product as seen in your store and use those images. Or you could use free product mockup templates that you can download. These are basically Photoshop files in which you can change the colour of a blank T-shirt or hoodie and place your own designs on them. You can download loads of them for free here:

Important: Remember to talk about your merchandise and follow the above steps in every new video you put out. Our data shows that maximum number of sales are driven by content creators directly addressing their viewers about their merchandise and showing them a link they can click to buy it.

2. Add Your Store’s Links On All Social Media Pages.

Your Facebook page or Instagram account are probably one of the first places anybody will check if they want to know more about you. Make sure the link to your store is updated in the profile descriptions. The Lifeart Studios has their store at Have a look at their Instagram account:

lifeart instagram

3. Facebook Shop Now Button.

Adding a Shop Now button on your Facebook page is really easy and tells people you have merchandise up for sale. If you have not added a button to your page, just click “Add a Button” as shown.

paintcollar fb add a button

Choose the “Shop Now” option.

fb add a button

Choose the Shop on your website option.

fb add a button 2

Enter the URL of your store and click “Save changes”.

fb add a button 3

The Shop Now button will now appear on your Facebook page and redirect to your Paintcollar powered shop.

4. Add Products To Your Facebook Shop

You can now showcase your products in the Shop section of your Facebook page. To create a new Facebook Shop, follow these simple steps:

  1. On your Page, click the Shop tab. If you don’t see the Shop tab, click Settings at the top-right corner of your Page, then click Edit Page from the menu on the left. Next, click the Add a Tab button and click Add Tab next to the Shop option. You should see the Shop tab on your Page now.
  2. Go to the Shop tab on your page. If you agree to our Merchant Terms and Policies, check the I agree to the Merchant Terms and Policies box, then click Continue. You may be prompted to reenter your Facebook password for security purposes.
  3. Choose Check Out on Another Website option to send your customers to your shop to complete their purchase. Then, click Continue.
  4. Choose the currency you want to use. This currency will apply to all your products and can’t be changed unless you delete your shop section and create a new one.
  5. Click Save.

Your Facebook Shop is now set up and you can start adding products by following these steps:

  1. On your Page, click the Shop section.
    fb page menu
  2. Click Add Product.
    facebook add product
  3. Add product images and details.
    facebook add a new product
    Be sure to have a look at Facebook’s guide for listing products before you start uploading products. Remember to enable the two options at the bottom.
    Enabling Feature this product will make it appear at the top of your page and first in your Shop.
    Enabling Share this product on your page automatically posts to your Page’s Timeline as soon as the product is approved.
    facebook share product
  4. Click Save.
    Your products will now be visible in your Shop and on your Page.

5. Regular Social Media Updates

Regularly posting through your social media accounts up about the latest merchandise is a great way to engage with your fans. Try to be as creative as you can when it comes to these posts. Here are a few things you should try.

  1. Fan photos
    Photos and videos of your fans and customers wearing or showcasing your products
    Try to get as many of your customers to share pics of their merchandise with you. Posting this kind of content gives you a lot of credibility among the rest of your fan following. Content with real people sporting your products always creates more engagement than mockups.
  2. Experiment with different forms of content
    Have your merchandise related posts as a mix of photos, GIFs, videos and other forms. Experiment what you can do with channels like Whatsapp and Snapchat. Mobile focused content will most likely work best since majority of your sales will come from mobile. You can even play around with different social media trends like Prisma, Boomerang (for Instagram) and Dubsmash. Having a variety in the kind of content you post will mean that your fans always see something fresh.
  3. Giveaways
    If you have some of your merchandise with you, conducting a giveaway is a great idea. This will typically get you high engagement because everybody loves free stuff! Ask your fans to perform small tasks that benefit you in order to stand a chance to win, such as liking the post or tagging 5 of their friends. This will ensure that your fans organically spread the word about you because they want to win.
  4. Live streaming
    Live streaming is undoubtedly the hottest form of content right now. Almost all social media platforms now have live streaming features. Preferably wear your own apparel during the live stream. You can conduct impromptu contests, answer questions about your products and engage with a lot of people. Always mention the store’s link in the live stream’s description.

6. Whatsapp Broadcast Messages

Whatsapp lets you send out a message that goes out to everyone who has added you as a contact. If everyone in your team sends out a broadcast message with a picture of your products and a link to your store, your entire network immediately gets to know about it! It’s perfect for publicising the launch of your store or a new product range. We would recommend using this sparingly so as to not get classified as a spammer.

7. Use Traceable URLs (UTM Tags)

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where customers came from as well as what campaign directed them to you. It is incredibly effective in determining which marketing channels are working for you and which are not. You can create a traceable URL here:

google url builder

For example, if you want to put the link to this product: in your Facebook Shop, enter the campaign source as facebook, campaign medium as facebook shop and campaign name as shiva t-shirt.

google analytics generated link

Copy the generated URL and paste it in the intended location. When people click on this link, you will be able to see in Google analytics that they came from the Shiva T-shirt shown in your Facebook Shop.You can use this data to identify where most of your traffic is coming from.

So all you have to do is follow these simple steps and watch your fans buy your awesome products! For any help, feel free to reach out to your assigned Paintcollar Account Manager.




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